So, you’ve found the perfect piece of software. What should you do now?

Internal selling is a marketing method where you sell a product to people in your company: sales staff, intelligence technology (IT) teams, senior management, etc.

Here are some internal marketing tips that will help you sell your brilliant new software.

Devise A Pitch

No, you’re not selling the software to new customers or clients, but you still need an awesome pitch. Scribble down some ideas for your presentation that will wow your colleagues.

Ask yourself the following questions:

• How is the software different from other products on the market?
• How will it benefit your colleagues?
• How much will it cost your company?
• What are the unique selling points of the software?

Once you have answered these questions, you can start to incorporate the information into your pitch. Think about all the features of the software that you would love your colleagues to know about. For example, if you want to introduce a new inventory management system into your workplace, give real examples of how it will benefit your co-workers. Will it save your company money? Improve productivity? Reduce waste? All of the above?

Speak To The Right Person In Your Organization

Getting your message across can be tricky, especially if you work for a large company with lots of employees. Usually, your human resources (HR) department will communicate internal information through newsletters or bulletin boards. Advertising new software this way will prove futile, however.