Smartphones have forever changed the way businesses reach out to us and have given rise to an inbound marketing movement. What does this new technology mean for the consumer? Well, it’s all good news, to be honest. Let’s take a look at how the evolution of smartphone artificial intelligence (AI) will change the lives of consumers.

Businesses Intelligence Needs To Match Smartphone AI

A few years ago, ordering online was like ordering through a catalog. You would see something online you like, then most likely try to find it in an actual storefront somewhere. Now, the shifts in procurement and delivery have made online buying easier than going to the store.

Shipping charges are now lower and that small fee is worth it for the convenience of not having to trek all over town to find the item you’re looking for. It’s here on your screen now, so you pull the trigger.

The Battle For Longtail Keywords

Today, longtail keywords being asked to Siri or Google are the most buy-ready and intent-based product inquiries we’ve ever seen. Businesses are now in an all-out war to come up with the solutions that customers need when they are asking these questions.

The businesses that are succeeding today are building their entire approach around these keywords. They’re using longtail- focused search engine optimization (SEO) practices to show up in search engines and creating a user experience that guides the customer from information to purchasing as quickly as possible. They’re also investing in conversion rate optimization (CRO) to make sure they’re converting the highest number of customers possible and re-marketing campaigns to try to win back leads they have “leaked.”

A Mobile-First World