While on the surface, a customer-first culture seems like the most obvious way to drive business growth, it usually backfires. Most of these initiatives result in employees feeling like their ideas and feedback are not valued, even if their ideas and feedback are directly from the customers they work with every day.

To create better customer engagement and the related revenue you desire, put your employees first. Employees often observe customer needs that are not necessarily voiced, and without them, you will completely miss out on opportunities to improve your business.

Happy Employees Lead To Happy Customers

Engaged employees are less stressed, more innovative and provide better customer service.  They are more invested in your company and more likely to come up with opportunities to improve customer engagement. They are also less likely to hide or complain about issues, and instead, they create proactive solutions for customers and overall business success.

Companies and business units with excellent employee engagement outperform others time and again in productivity and customer service. Employees who feel heard, believe their skills are being developed and know they have a career path within your company are the ones who go out of their way to build great customer experiences and consequently help grow your business.

Happy Employees Lead To Higher Revenue

Happy employees make happy customers, which makes happy shareholders. With a combination of high employee engagement and customer engagement, you will drive more profitability in your business.