Few companies have led and dominated a disruptive market transformation like Amazon has in e-commerce. While the online retail behemoth today rakes in over 43% of new e-commerce dollars in the U.S., it has also successfully expanded its presence to all top business centers around the world.

In a hyper-competitive retail environment, Amazon has succeeded in drawing millions of shoppers, based on its trinity of success factors: competitive pricing, a wide range of product offerings and a best-in-class customer experience. This attraction is not limited to shoppers alone, though. Amazon hosts several thousand online merchants too, helping the open marketplace platform address consistently growing shopper demand.

As though it’s not enough that these merchants must compete aggressively with other e-commerce websites to spur purchases, they compete within Amazon as well, since multiple merchants often offer the same product. For these merchants, winning the buy box is, without exception, the ultimate measure of success.

What’s The Amazon Buy Box?

The buy box is the section on the right side of Amazon’s product page where shoppers can add items for purchase to their cart and typically begin the purchasing process.

The value of winning the buy box is irrefutable. Various reports indicate that a staggering 80% of purchases on Amazon.com are via the buy box — a huge competitive advantage for the winning merchant.

How Exactly Can Merchants Get On The Buy Box?

The following is what Amazon has to say: