Most people understand that the title “CEO” stands for Chief Executive Officer. However, CEOs and leaders would be wise to embrace the title of Chief Experience Officer.

Leadership author Dr. Lance Secretan once wrote that “great leadership is about human experiences, not processes.” Leaders and CEOs must pay much more attention to the experiences that their organization is creating for their employees and their teams. Effective leaders think intelligently about the empowering experiences they provide so as to create winning cultures. When leaders are intentional about this area of their company, they will find much success.

Here are six times when CEOs can carry out the role of Chief Experience Officer.

Grace Moments

People and teams often make mistakes. When we make a mistake with a customer, we often work hard to make it right. Similarly, leaders can make things right with their people when they forgive their errors. Give grace. Grace doesn’t mean accepting the wrongdoing but rather giving a second chance to make things right. People do not quickly forget the grace of a leader.

Recognition Moments

Nowadays, too many employees feel unrecognized. People want to be acknowledged by their leaders. When leaders recognize and affirm their people, their people work hard to bring recognition to the company. Take a moment to pause and call out the good works of your people.