Wondering what makes highly reputed sites such as Wikipedia and Forbes rank high in search engines? The No. 1 reason is that they have a higher domain authority than other sites.

If you’re a small business that is looking to focus on a single metric that matters to your SEO, then look no further than domain authority.

Domain authority (DA) is a metric developed by Moz that shows the reputation of a website ranking from 0 to 100. The greater your DA, the more likely you’ll have a solid traffic base and high Google rank. You can easily track the domain authority of any site by checking out Open Site Explorer by Moz or by simply installing the Moz extension on your browser.

Let’s take a look at four quick tips that will help you boost your domain authority:

1. Implement Technical SEO

If you want to lay a solid foundation for your website to increase the domain authority, you’ll need to ensure that your technical SEO is in place. By properly implementing technical SEO, you’re allowing search engines to easily scan and index your website.

If you’re on WordPress, the easiest way to do this is by installing an SEO plugin like Yoast SEO. Aside from allowing you to optimize your website structure, the plugin forces you to choose a main keyword for your articles and shows you whether the keyword is appropriately being used on that page.

Some of the things you need to focus on in order to boost your overall SEO include: