To get your first speaking gig, you might be tempted to market yourself as a public speaker. But that approach could actually diminish your credibility. Audiences want to hear from authorities in a field, so conferences and other events aren’t looking for “speakers” as much as they’re seeking experts. You can establish your brand as an expert by using inbound marketing techniques — that is, by attracting potential clients to you. Start by creating content that demonstrates your expertise to people in your field. This could mean writing an article, making a video, or hosting a networking event. Then ask your contacts to recommend you as a speaker. For example, a client could mention you to her professional association, or a friend who spoke at a conference last year could recommend you to the organizers.

Source: Adapted From “How to Land Your First Paid Speaking Gig,” by Dorie Clark