So, you want to get your message out. And you sure do have a lot of knowledge in your area. You spent countless hours diving deep, learning it in theory and practice. Years of excellent work are a great testimonial to your knowledge — at least for your colleagues. However, if you are thinking of sharing your message and unique perspective with people outside your current office, you need a way to let strangers know they can trust you.

Let’s quickly look into how this trust factor works. According to a study by a psychological scientist Friederike Hendriks and her colleagues at the University of Muenster in Germany, trustworthiness is cooked with three elements: expertise, integrity and benevolence.

Having a book published under your name has always been a great sign of expertise, and it still holds this value in the public eye. Because we all know that writing a book is hard and time-consuming, we tend to have great confidence in the expertise of those who make it though.

But does it have to be so difficult? Here are three steps for you to get smart and strategic about your book writing and actually finish your manuscript.

1. Devote 15 minutes a day to writing — religiously. 

Imagine you are given two options to choose from: to spend one day a week working on your book or to spend 15 minutes every day. What would you choose?

There are so many reasons to start with this little habit.