Artificial intelligence might conjure images of a robotic Haley Joel Osment in Spielberg’s film AI, or it may make you think of Data from Star Trek. Yet the impact of artificial intelligence in everyday life is more understated and far-reaching than science fiction might suggest.

Artificial intelligence has the potential to offer $15.7 trillion to the global economy by 2030. You already encounter it every day. Think of all those times Amazon recommended a book to you or Netflix suggested a film or TV show. Those recommendations are based on algorithms that examine what you’ve bought or watched. The algorithms learn from those purchases, using them to suggest other things you might enjoy. Artificial intelligence lies behind those algorithms.

Simple artificial intelligence even filters your incoming emails, diverting spam away from your inbox. It works better than software rules because it learns what could be spam based on the content of the email. The artificial intelligence even builds a model based on your preferences — what is spam to you may not be spam to another user.

Artificial intelligence goes so much further than recommending a book or filtering your emails. Let’s take a look at the other ways we can measure the impact of artificial intelligence in everyday life.

Artificial Intelligence Powers Your Virtual Assistants

How often do you ask Siri or Cortana a question? Do you order an Uber through Alexa or plan appointments using the Google Assistant? Each time, you’re interacting with artificial intelligence.

These voice assistants find the information and return the answers to your device, or they control other apps to achieve the desired result. While Alexa can’t yet anticipate what you might ask for, Microsoft predicts that Cortana will be able to predict your needs. It’ll do so by learning from the information it gathers and from the way you use it.

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