In the age of content marketing and social media, the most important thing a professional can do to stand out is define and craft a great personal brand. Much like a corporate brand, this online “image” you present to your colleagues and contacts should communicate your skills, background and expertise, while still painting you as a relatable human being.

It may sound like a lot of work, but at its core, building a personal brand is as simple as putting a professional lens on your best, most genuine self. We asked 10 members of Forbes Coaches Council to share their best advice for professionals who want to build their personal brand online. Their best answers are below.

1. Determine Your Unique Value Proposition 

Before you begin building an online brand, you must know what your brand is. That means determining what your unique value is to the outside world (and your clients). What makes you different? What do people know you for? What are you most passionate about? Those are important questions you must answer ahead of marketing yourself online. – Wendi Weiner, Esq., The Writing Guru

2. Write Your Elevator Speech 

Before you invest in creating an online presence, you need to know what you are about. Answer the following questions to prepare yourself to answer verbal questions and to provide the direction you need for your online brand: Why do you do what you do? Who are you as a professional? What is your range of experience? What results do you drive? – Amy Douglas, Spark Coaching, LLC

3. Make ‘LinkedIn Time’ Part Of Your Daily Routine 

Start by spending five minutes per day engaging with LinkedIn. Find a daily ritual, such as making a cup of coffee or brushing your teeth, and set aside the following five minutes as LinkedIn time. Tying LinkedIn to a daily ritual will help remind you to get online each day. Use your LinkedIn time to build your online brand, update your status and engage with a few people in your network. – Kyle Elliott, Kyle Elliott Consulting

4. Tell Your Story 

Give people something to connect to immediately — your story. Let them see that you have successfully found a solution to their pain points. This demonstrates how you can help them and it gives you a great foundation to build on. Don’t wait for more followers or a fancy website to launch your brand. Your story can do all the heavy lifting by showing people why they should know and trust you. – Ilean Harris, Ilean Harris

5. Define Your Audience 

You must define who you’re speaking to. All of your content, marketing plan, brand partnerships and social media strategies will come out of what you’ve learned about your audience and what they’re struggling with. It will allow you to not only define your niche, but save time and money talking to people who couldn’t care less. – Niya Allen-Vatel, Career Global

6. Consider How You Want To Make People Feel