Technology is trending on all fronts in 2018. The leap to artificial intelligence is making headlines, big data is getting bigger, and wearables are moving to new industries at a feverish pace — these are only a few of the technology trends that you need to remain aware of during the next few years.

As a technology executive, you need to embrace the trends and steady the ship for a direct course when integrating these new technologies into your business place. Being successful in the industry takes more than an understanding of what is on the horizon. You need to be able to give your company the foresight and desire to understand why the adoption of these trends makes sense and, above all, whether it will make money in the coming years.

Thirteen members of Forbes Technology Council share the most important thing that technology executives need to be doing differently today to equip themselves to be successful. Here is what they recommend:

1. Keep Pace With New Domains

Keep pace with fast-emerging new domains, such as machine learning and artificial intelligence technologies, coupled with advanced sensors, computing platforms and ubiquitous connectivity. The confluence of these fields will have disruptive effects in numerous application areas. – Achin Bhowmik, Starkey Hearing Technologies

2. Go Beyond The Hype

Given the low barrier to technology entry today, it’s important to stay abreast by doing a lot of research and hands-on experimentation with tools to understand emerging technologies beyond the hype. It’s also important to weigh aspects like security, privacy, compliance, impact on process and people for new technologies to ascertain the viability of employing the technology successfully. – Sunil Madhu, Socure Inc.