<p><strong>3. Be Consistent </strong></p> <p>Thought leadership doesn’t come from an article here and an article there. Commit to being consistent with sharing articles and content through LinkedIn updates. This allows your audience to follow you regularly and get to know you. It will also help you develop your thought leadership over time with regular writing, critical thinking and getting to know your own voice. – <a href=”https://twitter.com/jenn_lofgren” target=”_blank”>Jenn Lofgren</a>, <a href=”http://www.incito.ca/” target=”_blank”>Incito Executive &amp; Leadership Development </a></p> <p><strong>4. Just Do It </strong></p> <p>The words of NIKE are apropos: Just do it! Many people I speak with have never considered publishing on LinkedIn. Some don’t feel they have content good enough to publish on a professional network that everyone will read. Others are actually fearful what they post will be read and they don’t feel their ideas will hold up under scrutiny. Disregard negative thoughts and fears! Just do it.- <a href=”https://twitter.com/eddieturnerjr” target=”_blank”>Eddie Turner</a>, <a href=”http://www.eddieturnerllc.com/” target=”_blank”>Eddie Turner LLC </a></p>

<p><strong>5. Start A Group </strong></p> <p>The best way to establish thought leadership on LinkedIn is to manage a group in your area of expertise. One of my business partners started a group in her expertise several years ago. Today, it has over 150,000 members. Groups will take on a life of their own as members post, share, and answer each other’s questions. As a moderator, you can post and send email announcements to members. – <a href=”https://twitter.com/CPAAccelerator” target=”_blank”>Sandi Leyva</a>, <a href=”http://sandileyva.com/” target=”_blank”>Sandra L Leyva Inc. </a></p> <p><strong>6. Provide Compelling Value </strong></p> <p>Give your audience what makes the biggest difference for them. What is their No. 1 challenge or problem that you solve? Give them proven steps to start on the path to the solution they’re looking for. Make it all about them. Use the keywords that get their attention and appear in their search results. Remember, it’s all about the compelling value you provide them; it’s not really about you at all. – <a href=”https://twitter.com/ChristineHueber” target=”_blank”>Christine Hueber</a>, <a href=”http://christinehueber.com/” target=”_blank”>ChristineHueber.com </a></p> <p><strong>7. Create A Dialogue </strong></p> <p>There are any number of people claiming to be &quot;experts&quot; on LinkedIn. The goal should be creating a conversation based on the content you publish. Too many people are focused on pushing out content without responding to comments or thanking people for commentary. Think of it like dating. No one wants to sit across from someone who is only talking about themselves. Don’t forget it’s a dialogue. – <a href=”https://twitter.com/MaresaFriedman” target=”_blank”>Maresa Friedman</a>, <a href=”https://www.executivecatherder.com/” target=”_blank”>Executive Cat Herder</a></p> <a href=”https://www.executivecatherder.com/” target=”_blank”> </a>” readability=”75.208827717133″>

With 87% of users trusting LinkedIn as a source of information, according to a report by the professional social media platform, publishing on the site is a must if you want to maintain a strong online presence and become an authority in your niche. Mastering the site can be more of a challenge, as you look to engage with customers, as well as your business networking members.

LinkedIn is the preferred social media platform to reach professionals and customers in a more succinct and straightforward way. Offering leadership content on the site needs to address the demands of your client base and, according to LinkedIn, you need to be relevant, topical, and efficient in your delivery.

Fourteen members of Forbes Coaches Council share their advice for publishing on LinkedIn and how you can successfully develop thought leadership on the platform with your content.

1. Be A Real Person With A Personality

Communicate that you are a branded authority with a pulse. Not only must you show your value and expertise, but remember that everything about you is related to your brand. Who is the expert behind the content? Relating personal anecdotal stories or industry lessons learned to content will drive lessons home and allow readers to remember you as well as the valuable content you provide. – Niya Allen-Vatel, Resume Newbie

2. Use Pictures

I’m not talking about memes that share a quick quote from someone else. I’m talking about a picture that helps further the story or explain the article you are publishing or comment you are making. We think in pictures, so people gravitate towards them. The open rate is much higher on LinkedIn posts that have pictures than those that don’t contain one. – Lynda Foster, Cortex Leadership Consulting

3. Be Consistent

Thought leadership doesn’t come from an article here and an article there. Commit to being consistent with sharing articles and content through LinkedIn updates. This allows your audience to follow you regularly and get to know you. It will also help you develop your thought leadership over time with regular writing, critical thinking and getting to know your own voice. – Jenn Lofgren, Incito Executive & Leadership Development

4. Just Do It

The words of NIKE are apropos: Just do it! Many people I speak with have never considered publishing on LinkedIn. Some don’t feel they have content good enough to publish on a professional network that everyone will read. Others are actually fearful what they post will be read and they don’t feel their ideas will hold up under scrutiny. Disregard negative thoughts and fears! Just do it.- Eddie Turner, Eddie Turner LLC

5. Start A Group

The best way to establish thought leadership on LinkedIn is to manage a group in your area of expertise. One of my business partners started a group in her expertise several years ago. Today, it has over 150,000 members. Groups will take on a life of their own as members post, share, and answer each other’s questions. As a moderator, you can post and send email announcements to members. – Sandi Leyva, Sandra L Leyva Inc.

6. Provide Compelling Value

Give your audience what makes the biggest difference for them. What is their No. 1 challenge or problem that you solve? Give them proven steps to start on the path to the solution they’re looking for. Make it all about them. Use the keywords that get their attention and appear in their search results. Remember, it’s all about the compelling value you provide them; it’s not really about you at all. – Christine Hueber, ChristineHueber.com

7. Create A Dialogue

There are any number of people claiming to be “experts” on LinkedIn. The goal should be creating a conversation based on the content you publish. Too many people are focused on pushing out content without responding to comments or thanking people for commentary. Think of it like dating. No one wants to sit across from someone who is only talking about themselves. Don’t forget it’s a dialogue. – Maresa Friedman, Executive Cat Herder